Friday, October 22, 2010

Yahoo Real Estate still No. 1 | Inman News

Yahoo Real Estate still No. 1 | Inman News

Yahoo Real Estate retained its top spot as the most-visited real estate website in September, according to a report released today by Web metrics firm Experian Hitwise.

Yahoo Real Estate previously displaced Realtor.com from the No. 1 position for the first time in the report's three-year history in August.

Market share between the two sites remained virtually unchanged. Yahoo Real Estate captured 5.87 percent of traffic to real estate category websites in September while Realtor.com's market share was 5.76 percent.

The top nine most popular real estate websites were unchanged from August. Zillow took the third spot with 4.4 percent market share, followed by Trulia (3.17 percent), Rent.com (2.53 percent), MSN Real Estate (2.38 percent), ZipRealty (2.37 percent), Homes.com (1.88 percent), and Apartment Guide (1.47 percent).

HGTV-affiliated FrontDoor Real Estate, with 1.37 percent market share, skyrocketed from the No. 58 spot in August to claim the No. 10 spot last month. The site was also the only one among the top 20 that wasn't on that list in August.

The top 10 accounted for 31.2 percent of all visits to real estate websites in September, down from 31.8 percent in August. The top 20 websites made up 42.3 percent of visits, up slightly from 42 percent in August. The top 100 sites saw 71.5 percent of visits in September, up from 70.9 percent the month before.

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